Spotify Increases Monthly Streaming Price in the U.S. for the Second Time in a Year in 2024

One year after Spotify increases monthly streaming price in the US, they are doing it again. Next month, Spotify subscribers who live in the US will receive an email about price increases for Premium, Duo, and Family plans.

New Pricing for Spotify Premium Plans

Starting soon, Spotify Premium will cost $11.99 per month, which is an increase from the $10.99 announced last year. If you’re a Spotify Duo subscriber, that’s going up $2 a month, from $14.99 to $16.99 a month. Family will also increase from $16.99 to $19.99 per month.

Significant Percentage Increases in a Year

This means that the price of a Spotify Duo subscription has increased by 30% in a year, compared to prices before last year’s increase. Spotify Family also grew by 25% year-over-year, with Spotify Premium growing by 20%.

Spotify’s Reason for the Price Update

Spotify announced in a blog post that Spotify increases monthly streaming price from time to time to invest in new features and improve customer experience. Next month, subscribers in the US will receive an email explaining how this update affects their subscription.

International Subscribers and Future Plans

Spotify Increases Monthly Streaming Rates in the U.S

Last month, Spotify increases monthly streaming price for its users worldwide, so this price increase doesn’t only affect users in the US. Bloomberg reported last month that Spotify also reportedly still plans to launch its “Supremium” plan, which offers lossless streaming and other features. Some Spotify users have also noticed a Dolby Atmos logo on the app’s Now Playing screen in recent months, suggesting it could be part of the Supremium feature set.

CEO Daniel Ek on Subscription Pricing

On a Q1 earnings call with analysts, Spotify CEO Daniel Eck said the company regularly reviews its “value-to-price” ratio compared to subscription prices and occasionally chooses to raise rates. . is, but he did not detail any specific planned additions. on time. “We’re always evaluating the value we provide, how customers are responding, and what the right price should be for a good value,” Ek said on the April 23 call.

Must Read: How Much is Spotify per Month?

FAQs:

Q: Is Spotify going to raise prices?

Ans: Spotify is raising prices for the second time in two years, raising the monthly rate for its ad-free Premium plan by $1 starting in July. That will be 20% higher than in 2022, when the new price of $11.99 takes effect.

Q: Why does Spotify keep raising prices?

Ans: As we continue to grow our platform, we’re updating our premium pricing to keep innovating with changing market conditions.

Q: How much did Spotify raise?

Ans: According to the company’s latest price lists, the Spotify Premium Individual Plan is increasing by $1, from $10.99 to $11.99 per month. The Premium Family plan, which gives access to up to six people in a household, will now cost $19.99 per month, up from $16.99.